About us
Our story, history & future.

In 1989, the first Urban Behavior store opened in Toronto with a simple mission; to design, produce and sell high-quality and cutting-edge fashion. Urban Behavior has grown from 1 store to over 125 stores in the United States and Canada, with further plans to internationalize the brand by year's end.

With design teams in Toronto, Los Angeles and New York, Urban Behavior is able to stay on the leading edge of the fashion curve, while providing great quality.

Fashion changes so quickly, Urban Behavior has redefined the way a clothing retailer can bring new styles to market. Our in-house team of young, talented designers capture the hottest new styles the moment they happen and – thanks to our vertically-integrated system – are able to design, manufacture, and have their creations appear on Urban Behavior's shelves within a matter of weeks.

Our customers understand fashion and value. At Urban Behavior, our customers get today's hottest new styles:
  • Quicker because of Urban Behavior's vertically-integrated system;
  • Affordable because Urban Behavior manufactures its own clothes, and
  • Quality because Urban Behavior markets apparel to excite our customers through quality, functionality, durability, and design.
Equal opportunity & respect.

At Urban Behavior, we believe in treating our employees with respect, integrity and giving equal opportunity to all. It's more than a philosophy – it is a key component to our success. Each member of our team plays a valuable role in Urban Behavior's success, while keeping Urban Behavior on the leading-edge of fashion, as we continue our unprecedented growth.

Brand pride and dedication.

We take pride in our clothes because – Urban Behavior designs, manufactures, and sells our own creations. We value dedication above all, because we are fully devoted to our customers. It is this combination of pride and dedication that allows Urban Behavior to deliver on the promise to bring the best new styles to market, faster than anyone else, at a price that our customers appreciate.